National Market Research & Development for the Regional Performing
Research report of a project funded by the Australia Council
collating and analysing the ticketing transaction and customer data of
28 regional performing arts centres throughout Australia, detailing a
three year consumption survey of over 1/4 million customers, 1 million
ticketing transactions and 2.8 million tickets for 6,500+ performing
arts events. Analysis was conducted individually for each venue as
well as aggregated on a state and national basis to provide a detailed
national picture of regional performing arts consumption for the
three-year survey period 1996-1998.
Ticket2Research executive summary PDF.
information regarding Ticket2Research project development
Download a complimentary PDF copy of Ticket2Research (2.5MB)