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Experian
Experian
calls itself an information solutions company with headquarters in
Nottingham, UK and Orange, California, USA.
- CACI
Ltd The
*ACORN classification developed by CACI has been applied by the Arts Council of
Great Britain to model and forecast performing arts attendance.
- Roy
Morgan Research
Market Research company active in the areas of psychographics
(VALUES has been used by Arts Victoria) and Target Mapping.
- AMS
Planning and Research Corp.
AMS is a US management consulting firm dedicated to the arts
and entertainment industry and its executives.
- The
Art of Prospecting for Customers
Geoplace, May 1997. Merging geographic, demographic and your
own customer databases puts us in the world of geodemographics
- Psychographics:
Qu’est-Ce Que C’est?
Rebecca Piirto Heath, Marketing Tools, November/December
1995. A background to psychographics that takes a lot of the
mystery out of it.
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