|
|
Over twenty years, ARTS Australia principal Tim Roberts has
accumulated extensive experience in ticketing and arts marketing in
Australia, New Zealand, USA, Singapore, Malaysia, Hong Kong, South
Africa, Turkey and the United Kingdom. Specifically:
- Extensive experience internationally regarding best practice
in leisure ticketing, membership, fundraising and arts marketing -
specialising in CRM and audience development and analysis.
- Detailed knowledge of a broad range of ticketing, CRM, membership,
fund-raising and database software, in particular the
implementation in the online environment.
- A strong theoretical foundation in marketing combined with a
thorough practical grounding in Information Technology and
Telecommunications.
After working in theatres in Perth and London for ten years on a
casual basis, Tim completed a Bachelor of Arts majoring in Arts
Management in 1990 followed in 1992 by a Graduate Diploma of
Business majoring in Marketing. Tim subsequently lectured in
‘Management Principles’ for the School of Public Relations, Edith
Cowan University and ‘Marketing’ for the School of Arts Management
at the West Australian Academy of the Performing Arts (WAAPA). Tim
is a regular guest lecturer at WAAPA for Arts Management and has
undertaken
residencies at both WAAPA and LASALLE-SIA College of the Arts in
Singapore. Tim presents the Relationship Marketing module for the
Australian Institute of Music Sydney Opera House Master of Arts
Management degree in 2007 and 2008.
- Invited Speaker Market Research on a shoestring
Mini-Marketing Summit for Australian Performing Arts Centres
Association (APACA) in Melbourne (July
2008).
- Invited Speaker Market Research on a shoestring
Marketing Summit for Major
Performing Arts Board of the Australia Council. in Melbourne (July
2008).
- Invited Speaker Vital Statistics for the Arts
21st Century Arts Organisation Conference for Creative New
Zealand in Auckland (June 2008)
- Vital
Statistics Ticketing Database Analysis Consultancy for
QPAC and
Perth
International Arts Festival (Oct 2007/April 2008)
- Consultancy for
Arts Victoria
advising on
recommendations and implementation of the LEK report Co-ordinated Ticketing for Cultural and Heritage Attractions –
Final Report, 25 November 2005 commissioned by
Tourism Victoria. (Sep 2007/Feb 2008)
- Consultancy for
Australia Council
for the Arts providing advice on systems and implementation
for the ADVICE Project "a coordinated and collaborative
approach to the collection of audience and visitor data for the
Australian arts sector." (Nov 2007 - Jan 2008)
- Lecturer with Dr Paul Walsh Measure Your Marketing
module
Australian
Institute of Music
Sydney Opera House
Master of Arts Management degree (Dec 2007)
- Interview Turning Data into Audiences
In the
Box: The Business of Live Business, Keith Monaghan (Nov 2007)
- Article Australasian Leisure Management
Reclaiming the Box Office (Nov 2007)
- Business and Product Development Consultancy for
SeatAdvisor (Sept/Nov 2007)
- Article fuel4arts.com
Audience Profiling commissioned by Creative New Zealand
(Sep 2007)
- CRM/Ticketing Strategic and Functionality Audit for
Adelaide Festival
Centre Trust (Aug/Sep 2007)
- Invited Panel Member for 2007
APACA
Conference - Launceston New Trends in Ticketing (Sep 2007)
- CRM/Ticketing Consultancy
NBR New Zealand
Opera (Aug 2007)
- Marketing/CRM Consultancy
WA Department
Culture and the Arts for
BOCS
Ticketing & Marketing Service (July 2007)
- Ticketing/CRM Consultancy
Australian Chamber
Orchestra (Jan/July 2007).
- Ticketing/CRM Consultancy
Spare Parts
Theatre Company &
UNIMA 2008
(Planning & Assessment Jan/April 2007 - Implementation June
2007).
- Consultancy for
The Arts Centre, Melbourne CRM
and Ticketing (Dec 06 & March 07)
- Keynote Speaker FULL HOUSE: Turning Data into
Audiences
NARPACA Ticketing Professionals Conference 2007 in Brisbane at QUT.
(Feb 2007).
- Co-author of FULL HOUSE: Turning Data
into Audiences the updated version of the book
Boxing Clever with versions written for both the Australian
and New Zealand markets with original author
Roger Tomlinson to be
published by the Australia Council in November 2006 and Creative
New Zealand in November 2006. Also funded by Arts Victoria,
WA Department for Culture and the Arts, Arts SA, Arts Queensland and Arts NT (Jan 2006 -
Dec 2006).
- Co-presenter with
Roger Tomlinson of
the FULL HOUSE Executive
Briefings and Ticketing and Marketing Workshops in seven cities
around Australia for the Australia Council and three cities
in New Zealand with Vicki
Allpress for Creative New Zealand (Nov/Dec 2006).
- Chapter Co-author The Departing Train - Online
Museum Marketing in the Age of Engagement Amelia
Bartak and Tim Roberts in Museum Marketing: Competing in the
Global Marketplace, Editors: Associate Professor Ruth
Rentschler, Dr Anne-Marie Hede (August/September 2006)
- Invited Speaker Boxing Clever: The Australian
and New Zealand Updates
TicketDirect User Conference 2006, Gold Coast. (September 2006)
- Consultancy for
Arts Victoria preparing a range of
models for involvement in ticketing arising from
recommendations of the LEK Consultancy report Co-ordinated Ticketing for Cultural and Heritage Attractions –
Final Report, 25 November 2005 commissioned by
Tourism Victoria. (June/July 2006)
- Invited Speaker Boxing Clever: Findings From Research For The Australian
Update
Marketing Summit for Major Performing Arts Board of the
Australia Council. Brisbane 2006. (July 2006)
- Keynote Speaker Building better relationships and wider audiences NARPACA
Ticketing Professionals Conference 2006 in Brisbane at QUT.
(Feb 2006)
- Development Plan for an updated version of the book
Boxing Clever
written for the Australian and New Zealand markets with original
author Roger Tomlinson commissioned by Community Partnerships and
Market Development Division and to be published by the Australia Council.
- Coordination of meetings and research for Roger
Tomlinson during
Leading Voices: Visiting Audience Development Specialists Program
for Audience & Market Development Division of the Australia Council
during May and June 05. The research contributes to the Development
Plan and preparation in 2006 of an Australian version of the
book Boxing Clever originally written by Roger Tomlinson and
published by the Arts Council England in 1994.
- Presenter
e-Marketing Summit for Major Performing Arts Board of the
Australia Council. Adelaide 2005
- Lecture Residency for School of Arts Management WA Academy of
Performing Arts, Perth 2005
- Lecture Residency for School of Arts Management LASALLE-SIA College
of the Arts, Singapore 2005
- Workshop Presentation Ticketing Issues and Trends as They Relate to
International Markets for The International Ticketing Association at
INTIX Hollywood 2005 26th Annual Conference and Exhibition.
- Fundraising Database Consultancy Foundation for the Historic Houses
Trust of New South Wales Sydney 2004.
- Online Survey Development and hosting survey to assess website orientation of Australian museums
for Dr Ruth Rentschler of Deakin University. 2003.
- Online Manager
Art Gallery Society NSW
20,000+
membership organisation. Responsible for online communication
(website, sub-site and e-newsletters) and development of online
services (Intranet, online ticketing, online donations, and online
membership joining and renewal). 2001 - 2004.
- Board Member Glen Street Theatre, Sydney. 2000 - 2003.
- Editor of GAS e-newsletter and Audience Content Development for
fuel4arts arts marketing website, a project for the Audience and
Market Development Division of the Australia Council.
(Responsible for 900+% growth in membership)
- Ticketing Consultancy for Auckland Philharmonic Orchestra
2003.
- Marketing Planning Sessions Facilitation for 7 Resident
organisations at The Judith Wright Centre of Contemporary Arts
Brisbane 2003.
- Guest presenter for 2002
APACA Conference Adelaide -
Online Audience
Development.
- Guest
Presenter SAMAG workshop
The Web, IT and All That - Why? Pandora's
Box or Charlotte's Web? Sydney 2001.
- Audience Insight Australia - planning and development stage of a
national audience research advisory service for the arts in
association with
The Dramatic Group for the Audience and Market Development Division
of the Australia Council.
- Box Office analysis consultancy for Made To Move with The Dramatic
Group for Judith James and Associates.
- Geodemographic and attendance analysis and direct marketing strategy
for 2001 subscription campaign for Queensland Theatre Company in
association with The Dramatic Group.
- Guest Presenter for 2000 AIAM Conference
Brisbane conference on Marketing on the Net.
- Guest Presenter for 2000
APACA Conference Risk
and Reward Sydney conference On-line Ticketing - Is it worth
the effort? - Using On-line Ticketing as a Marketing Tool,
Sydney
- Audience Development Consultancy for Seymour Centre and
Theatre Hydra an Australia Council New Audiences funded
project.
- Prospect Location for Sydney Symphony Orchestra
in association with Dramatic Improvements.
-
National Market Research and Development Project for the Regional
Performing Arts Industry. Analysis of the ticketing
databases of 30 regional Performing Arts centres throughout
Australia in association with Dramatic Improvements funded by the
Audience Development Division of the Australia Council for the
Arts.
- Geodemographic profiling of ticketing database and
catchment analysis for Adelaide Festival Centre Trust
in association with The Dramatic Group.
- Review of Information Services for the Australia
Foundation for Culture & the Humanities (now AbaF).
- Geodemographic profiling of ticketing database and prospect
location for 2000 subscription season for Sydney Theatre
Company in association with Dramatic Improvements.
- Guest Presenter for 1999 PASS Ticketing software
users conference on Ticketing - the Marketing Database for
Tickets.com.
- Vendor selection, development and implementation
planning consultancy for The Access Group Istanbul Turkey -
Biletix
nation-wide ticketing agency launched mid-2000.
- Online information consultancy, web site development
and manual documentation for
Venue
Technology in association with Dramatic Improvements.
- Strategic development consultancy on marketing
Softix Ticketing
Software Pty Ltd.
- Guest presenter for Vis'Arts Asia 99 on
Ticketing and Database Marketing in the Arts for Empire
Marketing and Communications Consultants, National Arts Council
and Singapore Tourism Board.
- Ticketing Service Tender Assessment Consultancy for
Bathurst Memorial Entertainment Centre.
- Geodemographic and attendance analysis and direct marketing
strategy for 99 subscription campaign for Geelong
Performing Arts Centre in association with Dramatic
Improvements.
- Australian Marketing Institute National Award for
Marketing Excellence - WINNER Victoria (Sport, Leisure &
Entertainment)
- Australian Direct Marketing Association National Award
- WINNER Bronze (Tourism, Travel, Entertainment, Sport, Leisure,
Events & Retail)
- Development Plan for Fremantle Prison for Department of
Contract and Management Services, Western Australian State
Government.
- Geodemographic analysis of ticketing databases for four
venues throughout the State for the South Australian Country
Arts Trust for Dramatic Improvements and Box Office and
Marketing Database Information Policy and Guidelines (1997).
- Population survey as part of a feasibility study for
Dramatic Improvements for the Sale Performing Arts Centre for the
Shire of Wellington.
- Western Australian Government Cabinet submission for
the A$7.2 million redevelopment of Subiaco Theatre Centre
in Perth.
- Lecturer in residence at the West Australian Academy
of Performing Arts focusing on the potential of the ticketing
and marketing database for the Arts Management faculty.
- Subcontracted to Keough Consulting on Guest Ticketing
for the U2 Pop Mart World Tour in Perth, Brisbane and
Sydney.
- Ticketing and marketing database training on site in
Kuala Lumpur for IMG Artists Asia for marketing and
management staff of the Dewan Filharmonik Petronas Concert Hall.
- The Playhouse Company, Durban, South Africa -
Assessment of Current Ticketing Services and Future Options (1996)
An assessment of the current ticketing service provided by Computicket and the functionality of the existing marketing
database maintained by The Playhouse Company. In addition, a
survey of ticketing software available in South Africa and
internationally and recommendations regarding future ticketing and
marketing options.
|
