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- High 5
Tickets to the Arts - Junior high and high school students get
$5 tickets to New York City's cultural events. High 5 offers
students, ages 13 to 18, tickets to the best art, music, theatre,
dance, opera and film, for five dollars.
- Audience
Reciprocal Ticketing System - A.R.T.S. Exchange is a
partnership between 14 national arts organizations designed to
allow audiences to attend cultural events in other cities. As a
member of A.R.T.S. Exchange, you are entitled to a 15% discount
for qualifying performances at a variety of events in a variety of
cities.
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Vital Statistics - An online resource that offers advanced
marketing analysis functionality direct from ticketing data.
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ORBIT - Organization Relationship Building Invitation Tool
(ORBIT) is a simple internet based viral marketing tool that
encourages "initiators" sell tickets for you. By clicking on an
"Invite Friends™" button placed on a website, these "initiators"
can easily create an attractive personalised invitation, mail to
an address book, track responses and connect to the box office to
purchase tickets.
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Initiators & Responders: Leveraging Social Context to Build Audiences
- "Understanding why people attend orchestra concerts is an
important first step in regenerating the audience base. The social
context surrounding concert attendance – independent of the
program itself – is a key to unlocking more demand. While some
classical music lovers act on their interest and organize concert
outings, three times as many do not. This essay considers how
orchestras and other arts groups might capitalize on “Initiators”
– people who enjoy creating cultural experiences for their friends
and family." Alan Brown,
Issues Brief 4, John S. and James L. Knight Foundation
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