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  FULL HOUSE: Turning Data into Audiences
 

The ticketing & marketing manual for the arts. FULL HOUSE develops a more strategic relationship with customers. Rather than ghettoising the Box Office and treating it as an inconvenient external service, FULL HOUSE puts the customer first and Box Office front and centre.

"A highly valuable resource for all aspects of marketing, ticket selling, customer relationship marketing, etc. It draws from many resources and puts them all into one place." - Jerry Yoshitomi, Chief Knowledge Officer, Meaning Matters LLC

The Australia Council for the Arts with the assistance of Arts Victoria, WA Department for Culture and the Arts, Arts SA, Arts Queensland and Arts NT commissioned Roger Tomlinson & Tim Roberts to revise and update the book Boxing Clever for Australia.  The original Manual Boxing Clever: Getting the most out of the Box Office was written by Roger Tomlinson and commissioned by the Arts Council of England in 1993. It was described as: “A Manual on how to develop the Box Office beyond ticketing and use Box Office data for marketing”.  Some of the newer issues addressed in the expanded FULL HOUSE include: CRM, privacy, online marketing and web ticketing.

For more information contact the authors HERE<<
 


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FULL HOUSE: Turning Data into Audiences

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FULL HOUSE - New Zealand

FULL HOUSE: Turning Data into Audiences was published in print in Australia in November 2006 followed by an edition for  New Zealand, commissioned by Creative New Zealand with contributions from Vicki Allpress, in December 2006.


FULL HOUSE: Turning Data into Audiences - New Zealand

FULL HOUSE: Turning Data into Audiences was developed with the assistance of the Australia Council for the Arts, the Australian Government’s arts funding and advisory body.
 

FULL HOUSE: Turning Data into Audiences was developed with the assistance of Creative New Zealand: Arts Council of New Zealand Toi Aotearoa.