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The
ticketing & marketing manual for the arts. FULL HOUSE
develops a more strategic relationship with customers. Rather than
ghettoising the Box Office and treating it as an inconvenient
external service, FULL HOUSE puts the customer first
and Box Office front and centre.
"A highly valuable resource for all aspects of marketing, ticket
selling, customer relationship marketing, etc. It draws from many
resources and puts them all into one place." - Jerry
Yoshitomi, Chief Knowledge Officer, Meaning Matters LLC
The Australia Council
for the Arts with the assistance of
Arts Victoria,
WA Department
for Culture and the Arts,
Arts SA,
Arts Queensland and
Arts NT commissioned
Roger
Tomlinson & Tim Roberts to revise and update the book
Boxing
Clever for Australia. The original Manual
Boxing Clever: Getting the most out of the Box Office
was written by Roger Tomlinson and commissioned by the Arts
Council of England in 1993. It was described as: “A Manual on
how to develop the Box Office beyond ticketing and use Box
Office data for marketing”. Some of the
newer issues addressed in the expanded FULL HOUSE
include: CRM, privacy, online marketing and web ticketing.
For more information contact the authors
HERE<<
Other delivery destinations outside Australia email us at
buyafullhouse@artsoz.com.au for mailing costs to your
country. |
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