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  FULL HOUSE: Turning Data into Audiences
 

Authors

The authors of FULL HOUSE: Turning Data into Audiences have a combined experience of over four decades in ticketing and its larger role in marketing. This experience has been built up in ticketing software sales and consultancy combined with a large diversity of consultancy, lecturing, presenting and training in arts marketing around the world.  Authors Roger Tomlinson and Tim Roberts have revised and updated Boxing Clever for Australia and New Zealand and Vicki Allpress has worked on the New Zealand edition with Tim Roberts.

FULL HOUSE: Turning Data into Audiences - Australia
FULL HOUSE: Turning Data into Audiences - New Zealand


Roger Tomlinson

Roger is a partner in ACT Consultant Services, a "full service" consultancy practice based in Cambridge, UK. ACT specialises in key strategic interventions to tackle operational, management or marketing issues, including delivering training and working with Boards. ACT leads at the "cutting edge" in the use and implementation of new technology in ticketing, marketing, stage machinery, gallery equipment, control systems, lighting and sound.

Roger studied at the University College of Wales, Aberystwyth. He has been an arts marketer, a venue manager, gallery organiser, theatrical producer, film theatre programmer, festival organiser, concert hall programme planner, and funding body officer as well as a consultant, trainer, seminar leader and conference organiser. Roger has been an independent consultant since 1988 apart from December 1998 to February 2002 when he was Head of Business Development for Europe for Tickets.com International.

He has devised numerous training courses, specialising in management, customer care, sales training, and the development of the Box Office for marketing, and been a keynote speaker at major conferences in Europe and the US on marketing and audience development, and on the development of ticket sales opportunities and e-marketing.

He has written many articles, research texts and reports that have been widely published. His books include Developing and Managing Websites, (with Vicki Allpress), Boxing Clever and the Box Office Marketing Guides, both published by Arts Council England, and JobWatch, a guide to successful equal opportunities recruitment for arts marketing posts, and the Data Protection Guide published by the UK Arts Marketing Association..

He has carried out the feasibility studies for Arts Marketing Agencies and setting up collaborative Audience Development projects. For example, he helped set-up Cardiff Arts Marketing, Birmingham Arts Marketing, West Yorkshire Arts Marketing, The Audience Business in Edinburgh and Glasgow Grows Audiences. He is particularly interested in projects to provide integrated On-line Ticketing and the collation of audience data for Audience Development.

Roger is Chairman of the Centre for Performance Research at the University of Aberystwyth and is a Board member of INTIX, the international organisation for ticketing professionals.
 

FULL HOUSE co-author Roger Tomlinson - Oz & NZ
Roger Tomlinson
FULL HOUSE Australia and New Zealand

FULL HOUSE: Turning Data into Audiences - Australia
FULL HOUSE: Turning Data into Audiences - New Zealand

Tim Roberts

Tim Roberts runs the arts consultancy, ARTS (Arts Research & Ticketing Services) Australia www.artsoz.com.au, which provides specialist marketing services to cultural, entertainment and arts organisations in Australia and internationally. He has worked with a diverse variety of clients, including the Australia Council for the Arts, Creative New Zealand, Arts Victoria, Western Australian Government, WolfBrown, ACMI, IMG Artists Asia, QPAC, Adelaide Festival Centre, Historic Houses Trust (NSW), Perth International Arts Festival, PBL/Softix, SeatAdvisor, Venue Technology and The Access Group Istanbul Turkey. Over the last two decades, Tim has gained international experience in best practice for leisure ticketing, membership, fundraising and arts marketing, in particular, CRM, online marketing, audience development and analysis.

Tim has been chairman of the NARPACA Ticketing Professionals Conference since 2008 and has been responsible for the growth of this annual event to a national must attend on the calendar in Australia.

In 2006, Tim co-authored an updated Australian version of the Manual Boxing Clever with Roger Tomlinson for the Australia Council for the Arts in conjunction with Arts Victoria, Arts WA, Arts Qld, Arts South Australia and Arts NT. The new Manual is called FULL HOUSE: Turning Data into Audiences. This was followed by a version adapted for Creative New Zealand, published in December 2006. Tim has also contributed to a chapter with Amelia Bartak to the book Museum Marketing: Competing in the Global Marketplace by Associate Professor Ruth Rentschler and Dr Anne-Marie Hede published in 2007.

Tim has previously published a report of ground-breaking work conducted with David Eedle of the Dramatic Group titled Ticket2Research. Funded by the Australia Council this project collated and analysed the ticketing transaction and customer data of 28 regional performing arts centres throughout Australia, to provide a detailed national picture of regional performing arts consumption for a three-year period 1996-1998.

Conducted during this project, the Geelong Performing Arts Centre 1999 Subscription Season Campaign won the following awards for ARTS Australia and the Dramatic Group:

  • Winner Victoria - 1999 Australian Marketing Institute Awards for Excellence.
  •  Winner Bronze - 1999 Australian Direct Marketing Association Awards.
  • Finalist - 1999 Australian Marketing Institute National Awards for Excellence.

Tim has a BA in Arts Management from West Australian Academy of Performing Arts and a Graduate Diploma in Business (Marketing) from Edith Cowan University. He lectures for the AIM Master of Arts Management degree presented at Sydney Opera House, School of Arts Management at the West Australian Academy of the Performing Arts (WAAPA) in Perth and has lectured for the School of Arts Management LASALLE-SIA College of the Arts in Singapore and presents regularly at numerous industry conferences nationally and internationally. He was a Steering Committee Member, CREATE Australia and a Board Member, Glen Street Theatre, Sydney and a Council Member, Friends of the Festival of Perth.

Tim began his arts career working in the box office and front of house in Perth and London, while studying. He then combined this experience with his management and marketing training to work in the areas of ticketing software sales and consultancy.
 

FULL HOUSE co-author Tim Roberts - Oz & NZ
Tim Roberts
FULL HOUSE
Australia and New Zealand

FULL HOUSE: Turning Data into Audiences - Australia
FULL HOUSE: Turning Data into Audiences - New Zealand

Vicki Allpress

Vicki Allpress has headed marketing departments in arts and Internet organisations across three continents, having previously held senior marketing roles with Classical.com (US), GMN.com (UK), Tickets.com (UK), English National Ballet (UK), The Royal New Zealand Ballet and Chamber Music New Zealand.

As a freelance web marketing consultant in London, she managed projects for arts, law and tourism clients. She is a regular international speaker, writer and consultant on the subject of using Internet technologies to attract and retain patrons of arts and music services. Recent speaking engagements have included consulting visits to Philadelphia in December 2004 and July 2005 at the invitation of the Philadelphia Music Project, the INTIX Conference in Hollywood in January 2005, and the Early Music America conference in San Francisco in June 2006.

With Roger Tomlinson, she co-wrote A Practical Guide to Developing and Managing Websites published by Arts Council England in 2004. Vicki has returned to her home country of New Zealand where she holds the role of Marketing Manager for the national opera company, The NBR New Zealand Opera. She is a member of the Executive Committee of Arts Advocates Auckland and the Board of Directors for SOUNZ - Centre for New Zealand Music, and is the New Zealand Industry Representative on the Fuel4Arts Alliance.

FULL HOUSE co-author Vicki Allpress - Oz & NZ
Vicki Allpress
FULL HOUSE
New Zealand
FULL HOUSE: Turning Data into Audiences - New Zealand