The authors of
FULL HOUSE: Turning Data into Audiences have a combined
experience of over four decades in ticketing and its larger role
in marketing. This experience has been built up in ticketing
software sales and consultancy combined with a large diversity
of consultancy, lecturing, presenting and training in arts
marketing around the world. Authors
Roger Tomlinson and
Tim Roberts have revised and updated
Boxing Clever for Australia and New Zealand and
Vicki Allpress has worked on the
New Zealand edition with Tim Roberts.
Roger is a
ACT Consultant Services, a "full service" consultancy
practice based in Cambridge, UK. ACT specialises in key
strategic interventions to tackle operational, management or
marketing issues, including delivering training and working with
Boards. ACT leads at the "cutting edge" in the use and
implementation of new technology in ticketing, marketing, stage
machinery, gallery equipment, control systems, lighting and
Roger studied at the University College of Wales, Aberystwyth.
He has been an arts marketer, a venue manager, gallery
organiser, theatrical producer, film theatre programmer,
festival organiser, concert hall programme planner, and funding
body officer as well as a consultant, trainer, seminar leader
and conference organiser. Roger has been an independent
consultant since 1988 apart from December 1998 to February 2002
when he was Head of Business Development for Europe for Tickets.com International.
He has devised numerous training courses, specialising in
management, customer care, sales training, and the development
of the Box Office for marketing, and been a keynote speaker at
major conferences in Europe and the US on marketing and audience
development, and on the development of ticket sales
opportunities and e-marketing.
He has written many articles, research texts and reports that
have been widely published. His books include
Managing Websites, (with Vicki Allpress),
Boxing Clever and the Box
Office Marketing Guides, both published by Arts Council
England, and JobWatch, a guide to successful equal
opportunities recruitment for arts marketing posts, and the
Data Protection Guide published by the UK Arts Marketing
He has carried out the feasibility studies for Arts Marketing
Agencies and setting up collaborative Audience Development
projects. For example, he helped set-up Cardiff Arts Marketing,
Birmingham Arts Marketing, West Yorkshire Arts Marketing, The
Audience Business in Edinburgh and Glasgow Grows Audiences. He
is particularly interested in projects to provide integrated
On-line Ticketing and the collation of audience data for
Roger is Chairman of the Centre for Performance Research at the
University of Aberystwyth and is a Board member of
international organisation for ticketing professionals.
FULL HOUSE Australia and New Zealand
Tim Roberts runs the arts consultancy, ARTS (Arts Research &
Ticketing Services) Australia
www.artsoz.com.au, which provides specialist marketing services
to cultural, entertainment and arts organisations in Australia and
internationally. He has worked with a diverse variety of clients,
including the Australia Council for the Arts, Creative New Zealand, Arts Victoria, Western
Australian Government, WolfBrown, ACMI, IMG Artists Asia, QPAC, Adelaide Festival
Centre, Historic Houses Trust (NSW), Perth International Arts Festival,
PBL/Softix, SeatAdvisor, Venue Technology and The Access Group Istanbul Turkey. Over
the last two decades, Tim has gained international experience in
best practice for leisure ticketing, membership, fundraising and
arts marketing, in particular, CRM, online marketing, audience
development and analysis.
Tim has been chairman of the
NARPACA Ticketing Professionals Conference
since 2008 and has been responsible for the growth of this annual event
to a national must attend on the calendar in Australia.
In 2006, Tim co-authored an updated Australian version of the
Manual Boxing Clever with Roger Tomlinson for the Australia Council
for the Arts in conjunction with Arts Victoria, Arts WA, Arts Qld,
Arts South Australia and Arts NT. The new Manual is called
FULL HOUSE: Turning
Data into Audiences. This was followed by a version
adapted for Creative New Zealand, published in December 2006.
Tim has also contributed to a chapter with Amelia Bartak to
the book Museum Marketing: Competing in the Global Marketplace
by Associate Professor Ruth Rentschler and Dr Anne-Marie Hede published in 2007.
Tim has previously published a report of ground-breaking work
conducted with David Eedle of the Dramatic Group titled
Ticket2Research. Funded by the Australia Council this
project collated and analysed the ticketing transaction and customer
data of 28 regional performing arts centres throughout Australia, to
provide a detailed national picture of regional performing arts
consumption for a three-year period 1996-1998.
Conducted during this project, the
Geelong Performing Arts
Centre 1999 Subscription Season Campaign won the following
awards for ARTS Australia and the Dramatic Group:
- Winner Victoria - 1999 Australian Marketing Institute
Awards for Excellence.
- Winner Bronze - 1999 Australian Direct Marketing
- Finalist - 1999 Australian Marketing Institute National
Awards for Excellence.
Tim has a BA in Arts Management from West Australian Academy of
Performing Arts and a Graduate Diploma in Business (Marketing) from
Edith Cowan University. He lectures for the AIM Master of Arts
Management degree presented at Sydney Opera House, School of Arts
Management at the West Australian Academy of the Performing Arts (WAAPA)
in Perth and has lectured for the School of Arts Management LASALLE-SIA
College of the Arts in Singapore and presents regularly at numerous
industry conferences nationally and internationally. He was a Steering Committee Member, CREATE Australia and a
Board Member, Glen Street Theatre, Sydney and a Council Member,
Friends of the Festival of Perth.
Tim began his arts career working in the box office and front of
house in Perth and London, while studying. He then combined this
experience with his management and marketing training to work in the
areas of ticketing software sales and consultancy.
FULL HOUSE Australia and New Zealand
Vicki Allpress has headed marketing departments in arts and
Internet organisations across three continents, having previously
held senior marketing roles with Classical.com (US), GMN.com (UK),
Tickets.com (UK), English National Ballet (UK), The Royal New
Zealand Ballet and Chamber Music New Zealand.
As a freelance web marketing consultant in London, she managed
projects for arts, law and tourism clients. She is a regular
international speaker, writer and consultant on the subject of using
Internet technologies to attract and retain patrons of arts and
music services. Recent speaking engagements have included consulting
visits to Philadelphia in December 2004 and July 2005 at the
invitation of the Philadelphia Music Project, the INTIX Conference
in Hollywood in January 2005, and the Early Music America conference
in San Francisco in June 2006.
With Roger Tomlinson, she co-wrote
A Practical Guide to Developing
and Managing Websites published by Arts Council England in 2004.
Vicki has returned to her home country of New Zealand where she
holds the role of Marketing Manager for the national opera company,
The NBR New Zealand Opera. She is a member of the Executive
Arts Advocates Auckland and the Board of Directors for
SOUNZ - Centre for New Zealand Music, and is the New Zealand
Industry Representative on the