boxing clever

Getting the most out of the Box Office

A Manual on how to develop the Box Office beyond ticketing and use Box Office data for marketing

by Roger Tomlinson, Arts Council of England, 1993

PDF of the first half of the publication
Sections 1 – 3: Creating the Potential, Building the Resource & Managing the Resource

PDF of the second half of the publication
Section 4: Marketing

update:

The Australia Council for the Arts with the assistance of Arts Victoria, WA Department for Culture and the Arts, Arts Queensland, Arts SA and Arts NT commissioned Roger Tomlinson & Tim Roberts to revise and update the book Boxing Clever for Australia.
 
The new Manual - FULL HOUSE: Turning Data into Audiences was published in print in Australia in November 2006 followed by a  New Zealand version in December 2006, commissioned by Creative New Zealand with contributions from Vicki Allpress.

For more information regarding the publication contact the authors HERE<<