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The ticketing & marketing manual for the arts.
Addressing CRM & Audience Development.
"The most comprehensive reference book on target
marketing based on arts consumer transaction data."
Alan S. Brown,
A Segmentation Model For Performing Arts Ticket Buyers,
WolfBrown, Jan 2007: p4
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ARTS Australia
consultant Tim Roberts, provides specialist Marketing Services to
Cultural, Entertainment and Arts organisations internationally.
Services include:
- Ticketing, Membership & CRM software and systems Advice &
Feasibility Studies
- Audience Development for Arts & Entertainment
- Marketing Database Analysis
- Online Transaction & Research Services
- Primary and Secondary Research
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National Market Research & Development for the Regional
Performing Arts Industry
"28 regional performing
arts centres - 3 year consumption survey of over
1/4 million customers, 1 million ticketing transactions
and 2.8 million tickets for 6,500+
events."
more info >>
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